How Mall of Emirates can Create Retail Brand Experiences

The prevalence of “mall-culture” within the UAE has brought with itself a number of opportunities, whereby the management of one shopping mall can adopt a number of strategies to differentiate itself from the rest.

Here is how Mall of the Emirates (by Majid Al Futtaim Group) can engage its visitors in a recreational activity which is very likely to generate product trials, and ultimately sales conversions.

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