Author Archives: Babar Khan

Babar Khan

About Babar Khan

Managing Editor of Ephlux Insights and contributor towards Global CMO™, WARC Market Leader, Brand Quarterly and Bloomberg BNA. He can be reached on @Babarkj to form strategic alliances, conduct workshops and arrange recruitment drives.

The Mobile Marketing Imperative

In 1983, Motorolla launched the Dyna TAC 8000X which took ten years to reach the market and over 100 million dollars in R&D. It cost the consumer a whopping 4,000 dollars with a battery life…

Selling an Idea with Storytelling

I recently read an article on WeWork‘s FullStart.com on tips to bear in mind when pitching a start-up idea. As a technologist and SMB mentor, its common to sit through idea presentations or start-up pitches…