Author Archives: Danish Haroon

Danish Haroon

About Danish Haroon

Danish is an idea engineer at Ephlux Insights in the retail and consumer goods practice, specializing in augmenting customer experiences with campaign and omnichannel strategies. He can be reached on

How Mobile Marketing strengthens Pepsi

Earlier this year, CBC News-Health reported that profits from soda sales were declining and that “both Pepsi and Coca-Cola recently reported their sales figures had taken a hit. Consumers are buying fewer carbonated sweet drinks and…