My Best Smartphone App Idea
The world is covered with clutter of brands and its advertisements along with promotional activities. The competition gets tougher day by day and to stand out of the clutter has become a titanic task for…
Author Archives: Faisal Shaikh
Client Management Strategy
It is really significant to understand the mind of the client irrespective of any discipline. Essentially, at consultant side client plays pivotal role in order to generate a good business and produce big earnings. But…
How GfK Gauges Consumer Attitude across the Globe
There are numerous techniques are being followed to understand and gauge consumer attitude or behavior for any particular product. Many a research agencies adopt various methodologies in order to find out and analyze consumer behavior….
Marketing Advice for Cookie Time
There is a plethora of click & mortar or flip & mortar products coming into the market as the majority of consumers are available on social websites/forums. These products receive online orders and deliver it…
The Bull’s Eye Research Methodology
Research Methodologies play important role while opting for the solution of each product/service. The wrong selections of methodology can create a fiasco for the researched product/services. It is extremely imperative to distinguish the research problem…
Importance of Small Product SKUs
FMCG companies coming up with full fledge products (with all SKUs) is not always the correct marketing strategy for infiltrating into the marketplace. It is, therefore very important to distinguish what is going on nowadays…
Telecom Performance in High Potential Markets
Market Development Mobile phones: Positive performance for Mobile phones on December 2013 vs. December 2012 both in Volume (+14.4%) and in Value (+31.2%) Smartphones: Positive performance and further growth for Smartphones on December 2013 vs….
How an Asian Confectionery Brand Gauged Children’s Preferences
It is extremely important to decide the right research approach for those studies which are unique in nature and require full attention to extract meaningful insights. However, wrong approach can create fiasco for companies in…
Trends Indicate Preference for Dual SIM in Emerging Markets
This article is the follow up of the November publication which showed the increasing trends of dual SIM in Mobile Handsets but this time the trend of Dual SIM in Smartphones is explained. On a…
A Simple Guide to Determine Brand Health
A brand establishment is very important in order to make profit in today’s atmosphere of competition. Every brand/marketing manager is trying hard to preserve its brand on the top of mind (TOM) at the consumers’…