Author Archives: Faisal Shaikh

Faisal Shaikh

About Faisal Shaikh

Faisal works as an Assistant Manager-Client Services Team with GfK, a global marketing research company ranked #1 in Retail Audit and Technology. He will be sharing knowledge related to consumer research and retail audit and its significant role in developing brands and keep track of changing behavior and attitude of consumers.

My Best Smartphone App Idea

The world is covered with clutter of brands and its advertisements along with promotional activities. The competition gets tougher day by day and to stand out of the clutter has become a titanic task for…

Client Management Strategy

It is really significant to understand the mind of the client irrespective of any discipline. Essentially, at consultant side client plays pivotal role in order to generate a good business and produce big earnings. But…

The Bull’s Eye Research Methodology

Research Methodologies play important role while opting for the solution of each product/service. The wrong selections of methodology can create a fiasco for the researched product/services. It is extremely imperative to distinguish the research problem…

Importance of Small Product SKUs

FMCG companies coming up with full fledge products (with all SKUs) is not always the correct marketing strategy for infiltrating into the marketplace. It is, therefore very important to distinguish what is going on nowadays…