Author Archives: Rida Zubairi

Rida Zubairi

About Rida Zubairi

Rida is an idea engineer in the consumer goods practice at Ephlux Insights. She can be reached on rida.zubairi@ephlux.com with briefs and for meetings.

How Canadian Footwear Brands Can Engage Shoppers

It is time that the “Footwear Retailers” evolved from the conventional method of advertising and selling – into engaging their customers with their brand. Here’s a solution for the Canadian market, supported by the CX…