Author Archives: Rida Zubairi

Rida Zubairi

About Rida Zubairi

Rida is an idea engineer in the consumer goods practice at Ephlux Insights. She can be reached on with briefs and for meetings.

How Canadian Footwear Brands Can Engage Shoppers

It is time that the “Footwear Retailers” evolved from the conventional method of advertising and selling – into engaging their customers with their brand. Here’s a solution for the Canadian market, supported by the CX…