Last year at Cannes Lions, Jonathan Mildenhall spoke at the Coca-Cola Company seminar about the power of being provocative. He spoke about Coke’s desire to develop more real time content, and the ability to do that centered on hiring…
It is really significant to understand the mind of the client irrespective of any discipline. Essentially, at consultant side client plays pivotal role in order to generate a good business and produce big earnings. But…
There are numerous techniques are being followed to understand and gauge consumer attitude or behavior for any particular product. Many a research agencies adopt various methodologies in order to find out and analyze consumer behavior….
There is a plethora of click & mortar or flip & mortar products coming into the market as the majority of consumers are available on social websites/forums. These products receive online orders and deliver it…
The impact of the digital age on the marketing process has created a shift from a fixed process to something that is more fluid that is going to create challenges and opportunities for us in…
It is extremely important to decide the right research approach for those studies which are unique in nature and require full attention to extract meaningful insights. However, wrong approach can create fiasco for companies in…
I recently read an article on WeWork‘s FullStart.com on tips to bear in mind when pitching a start-up idea. As a technologist and SMB mentor, its common to sit through idea presentations or start-up pitches…
It’s time to think really long and hard about how we’ll be using the global brand as a mechanism for growth and ensuring to think that way even when starting out from day one or…
Advertisement plays a pivotal role in building brand identity for any brand. It also motivates target customers to purchase the product from available locations. Pull strategy is a backbone of any tangible and intangible product…
How important are digital, social and mobile to brands? Short answer, very! If you think your brand can survive with just having a webpage, social media account, and a mobile app, than you’re really do…
