Category: Business

Importance of Small Product SKUs

FMCG companies coming up with full fledge products (with all SKUs) is not always the correct marketing strategy for infiltrating into the marketplace. It is, therefore very important to distinguish what is going on nowadays…

Selling an Idea with Storytelling

I recently read an article on WeWork‘s FullStart.com on tips to bear in mind when pitching a start-up idea. As a technologist and SMB mentor, its common to sit through idea presentations or start-up pitches…