Category: Ideas

How Mobile Marketing strengthens Pepsi

Earlier this year, CBC News-Health reported that profits from soda sales were declining and that “both Pepsi and Coca-Cola recently reported their sales figures had taken a hit. Consumers are buying fewer carbonated sweet drinks and…

How Canadian Footwear Brands Can Engage Shoppers

It is time that the “Footwear Retailers” evolved from the conventional method of advertising and selling – into engaging their customers with their brand. Here’s a solution for the Canadian market, supported by the CX…

My Best Smartphone App Idea

The world is covered with clutter of brands and its advertisements along with promotional activities. The competition gets tougher day by day and to stand out of the clutter has become a titanic task for…

How Technology is challenging Brand Consistency

Differentiating customer experience is leading the marketing campaigns and is changing the marketing landscape profoundly. By gauging the customer experience via websites and apps used, and methodically acting on these insights, organizations are moving ahead…