The Mobile Marketing Imperative
In 1983, Motorolla launched the Dyna TAC 8000X which took ten years to reach the market and over 100 million dollars in R&D. It cost the consumer a whopping 4,000 dollars with a battery life…
Category: Generation C
How Artificial Intelligence transforms Marketing landscape
The premise of the just-released movie Her features a twist on one of the laws first formulated by Arthur C. Clarke (you know, HAL 9000’s dad): that is, any sufficiently advanced technology is indistinguishable from…
Emerging Shopping Trends, a Retail Innovation with Omnichannel Presence
Across the globe, consumers freely mingle in-store visits, online product research and other information sources before making purchases, large and small. Digital technology really has changed how we communicate, view the world and carry out…
Using Video Games to Impact Empathy & Simulation
Video games have tremendous potential to spark empathy in the apathetic. But the apathetic must first choose to play. This is the “value” of artful art: to realign perspectives, let you see the other side,…
Musicians United
‘Music is the food for the soul’, and you need good chefs to make that food. Just like good chefs are hard to find, same is the problem with good musicians. Talent goes through many…
Location Based Marketing with Apple’s iBeacon
iBeacons is actually Apple’s BLE (Bluetooth Low Energy) beacon service. A beacon in and of itself is just a broadcasted signal that other BLE devices can pick up. What’s included in that transmission is a…
Amazon’s Delivery Service Plans to Drone Generation C
Amazon’s Jeff Bezos was on “60 Minutes” last Sunday with Charlie Rose, showing off the possibility of delivery drones, an innovation to achieve same day delivery but aside from that, what is the point? To make all the conventional delivery…
Is Bitcoin the Future of Currency?
Bitcoin is now a fruitful area for PhD research, many of which highlight Bitcoin’s seismic changes to the world of finance. Bitcoin isn’t poised to just take on gold, it also offers a complete overhaul…