Mobile Apps start with Consumer rather with Mobile Devices

By now, everyone has probably been around the mobile block a few times. You’ve made the leap, learned a few lessons and most likely recovered from any associated bruises. If you plan a strategy for the next few years, it’ll be less about how to go mobile, and more about how to bring your app to the next level. With an ever-increasing number of apps available, standing out as the most innovative now requires more work than ever before.

Nobody has reached the point yet where the phrase “mobile device” sounds as archaic as “personal computer”, but that time is coming. Adoption of mobile technology has run rampant, making mobile versions an absolute necessity for many websites and apps.


In 2013, 58% of mobile phones sold worldwide have been smartphones. Apple recently announced that there are more than one million apps in the iTunes store alone – a milestone reached by the Google Play store even earlier this year. New types of devices continually have us re-thinking everything we know about design. Tablets continue to fill the gap between smartphones and computers, and phablets are popping up everywhere, blurring the lines between form factors every day.

Innovate not just in function, but in form

Everybody thinks that innovation in the mobile world is as much about an app’s design as its core features. We also believe it’s all about the user, and things haven’t changed as much as it seems.

Today, various Operating Systems are emerging, but still Andriod is the market leader since its inception. Nevertheless, it has been discovered that the operating system of Blackberry (RIM) has declined since up-gradation of the Android from Blackberry Handsets. To make an app really shine, it needs to think beyond its core functions to the way it achieves them.

A current marketing research study extracted following factors which End-Users want the app to be:

  • Useful: Does the app do something that people really need or want?
  • Effective: How well does the app fill the need?
  • Efficient: How does it use the strengths of the mobile device to get it done?
  • Satisfying: How does the experience feel?

Today’s challenge: be everywhere, but be yourself

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