Steve Hayden discusses Apple’s 360 Degree Brand Stewardship with Ephlux Insights

Last month we spoke to Steve Hayden, the renowned copywriter behind Apple’s award winning 1984 commercial. Steve has served the advertising industry for over three decades as a brand strategist and futurist, with his most recent role at CCO with NMA Incorporated. This segment of our interview goes over the brand pulse of Apple Inc in the early days and how its been maintained.

Ephlux Insights with Steve Hayden from Ephlux on Vimeo.

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