Telecom Performance in High Potential Markets

Market Development

Mobile phones:
Positive performance for Mobile phones on December 2013 vs. December 2012 both in Volume (+14.4%) and in Value (+31.2%)

Smartphones:
Positive performance and further growth for Smartphones on December 2013 vs. December 2012 both in Volume (+91.8%) and Value (+73.6%). The presence of Smartphones still remains significantly small, since 79.5% of consumers during December 2013 preferred to purchase a normal Mobile phone instead of a Smartphone (Fig 1.0).

Average Retail Price

Mobile phones:

The Average Retail Price of Mobile phones, has slightly increased on December 2013 by +14.7% and reached the amount of 3,083 PKR. The same period last year (December’12) the average selling price for Mobile phones was 2,689 PKR.

Smartphones:
The Average Retail Price of Smartphones, has faced a decrease on December 2013 by -9.5% and reached the amount of 16,766 PKR. The same period last year (December’12) the average selling price for Smartphones was 18,523 PKR.

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Market Drivers for Smartphones

  • Android OS: major driver of Smartphones market in December 2013
  • Volume: With an 87.7% market share upon the total sold devices in December’13, devices with Android OS is definitely the preferred choice of consumers for this period. This segment witnessed a massive growth of +165.6% compared to December’12.
  • Price: The average Price for the devices Android OS was significantly reduced by -18.4% compared to December 2012 and reached the amount of 15,485 PKR.
  • 2 < 5 MP Camera: show significant growth in December 2013.
  • Volume: Almost 17.2% of the total sold Smartphones in December 2013 were devices with 2 < 5MP Camera. Over the same period last year (Dec’12), 2 < 5 MP Camera smartphones used to represent 22.1% of the total volume.
  • Price: The Average Retail Price for 2 < 5 MP Camera devices has been increased by +1.3% compared to Dec’12 and reached the amount of 10,583 PKR.

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